/Projects/branding/
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A Fresh Take on Soda

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Sapsucker
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Packaging - Branding
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2025
Concept & Inspiration
This rebranding project refreshes Sapsucker, a tree sap-based soft drink that emphasizes eco-friendly and sustainable sourcing. The design is inspired by the sap extraction process, the sapsucker bird, and natural elements like leaves and flowing water—distilled into a clean, elegant brand identity.
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Bus stop Advertisement showcasing posters.
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A pile of Sapsucker sparkling water cans with bold typography and colored accents for each flavor.
Objective
The aim was to develop a memorable and adaptable brand identity that positions Sapsucker as a premium, sustainable, and refreshing beverage choice.
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Stickers with the Sapsucker slogan “not just a pretty can” placed on a graffiti-covered wall.
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A variety of playful Sapsucker logo and graphic stickers displayed on a black plastic surface.
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Visual breakdown showing how a branch and maple leaf inspired the Sapsucker logo design.
Design Approach
To highlight the drink’s natural origins and local roots, I assigned each flavor with a different color to build on the logo, varying to reflect different flavors. This approach keeps the branding cohesive while giving each product its own distinct personality.
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Branded Sapsucker stationery including letterhead, envelope, and business cards.
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A collection of colorful Sapsucker Instagram posts featuring bold graphics and the “straight from nature” slogan.
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Sapsucker logo applied as a white decal on a café window, with its reflection visible inside.
A tote bag printed with the phrase “straight from nature” and a green plant graphic inspired by the logo.
White T-shirt with colorful abstract bubble shapes and the Sapsucker logo printed on the collar tag.
A person wearing a white and red Sapsucker bucket hat embroidered with the brand logo.
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