Bringing Sustainability to the Market

Marché Public de Montréal

packaging - Illustration

2024

Concept & Inspiration
This project features chocolate packaging and a seed kit design for Marché Public de Montréal, using eco-friendly materials and a distinctive visual style. It’s made to look reminiscent of postage stamps and mail packaging, evoking a sense of discovery.

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The stamp-like forms emphasize collectability and seasonal variety, while the minimal geometric illustrations and bold colors help differentiate each product. The folded seed kit mimics a stamp booklet, encouraging sustainability not only through materials, but also by re-imagining everyday objects with charm and intention.

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A display of seed packets styled like stamps, next to chocolate boxes styled like packaging. bold colors and minimalist illustrations on a green background.

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Close-up of two people planting young seedlings in a lush green field under natural light.

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Hands carefully holding a red seed packet with perforated stamp edges on an orange background.

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A strip of three stamp-style seed packets laid out on fresh soil with scattered green leaves.

Objective

The goal was to create packaging that not only highlights the product, but also captures the excitement of exchanging letters and collecting postcards, strengthening the connection between the product and the community.

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A GIF showcasing product packaging dieline against a background of peppers.

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Two postage stamps featuring geometric cocoa pod illustrations with chocolate pieces in the background.

Design Approach

the seed kit design adds a nostalgic touch with Each packet looking like a stamp, celebrating nature and sustainability. After planting the seeds, the packet can be kept as a decoration or recycled.

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The chocolate packaging follows the same theme, designed to look like a delivery box. The flavor is marked with a canceled stamp, and the label layout resembles a letter, creating a cohesive, mail-inspired look, and reinforcing the project’s eco-friendly focus.

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A GIF showing a variety of stamp designs for floral, spicy, and medicinal flavors.